Plovdiv Municipality is the organizer and the host of this International Folklore Festival. The event has become a tradition for the cultural life of Plovdiv and is a real, long-awaited holiday for the residents and guests of the city during the hot summer. The festival is part of the calendar of cultural events in the municipality and every year its program includes folk groups from around the world which present with talent and in good mood unforgettable fairy of color and rhythms at one of the most iconic places – the Ancient Theater of Plovdiv .
Every evening before the concerts there are parades of clubs that leave from Levski Building, cross the main street and reach the stage at Stefan Stambolov Square, where short concerts are held. The program continues with the official evening performances of the actors on the stage of the Ancient Theater. There is free entrance for all the events.