Village of Varvara hosts the national festival “Dervishi Varvara 2020”. The aim is to popularize the traditions of the Kukeri Games.
Varvara is the only settlement in the Pazardzhik region where kukeri go out on the night against Vasilyovden. Typical of the village are the animal masks, each year new ones are made and are only used once. Their preparing begins as early as October, and the specific technology using skills passed on from father to son.